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Membership recruitment

PRO-GE introduces itself.

PRO-GE, Austria's largest workers' union, wants to expand its membership base. However, the issue of multilingualism poses a challenge, as potential members speak different languages.

The advantages of a trade union in 8 different languages.

To solve this problem, PRO-GE relies on interactive videos with digital assistants. These videos are created in multiple languages and communicate the benefits of union membership in an easily accessible and understandable way. By using this technology, information and messages can be conveyed clearly and concisely in different languages.

This extends PRO-GE's reach while making the union's message accessible to a diverse target group.

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